Much of your focus as a small business owner is probably targeted at your clients. For example, you run marketing to draw customers. You offer promotions and discounts in an effort to attract them to buy. But do you exert an identical effort with your staff? In fact, employees are customers also.
Certainly, workers don’t purchase from you in the usual meaning of the word. However, employees are “buying” (or not “buying”, as the case may be) the idea you have for the company. When employees are “buying” they can be motivated and hard working. They will find ways to improve the company. If they aren’t “buying” they may be looking for a better opportunity and their performance may suffer.
And how do you “sell” to your personnel? The reply is straightforward: Find out what they desire to buy. In fact, every employee is different. Every worker wants something slightly different out of his job.
Many employees will desire nothing other than the money. If they obtain an proposal for an additional dime an hour, they might be gone. Others however, are looking for things other than money–they desire job fulfillment. And what constitutes job satisfaction may fluctuate widely.
The best way to determine this is to ask, and then to the extent that is sensible, accommodate those needs. An individual may desire additional responsibility or increasingly challenging tasks. Wouldn’t this be pleasant to realize? And wouldn’t it be nice for your company to attract and retain those employees? But you won’t understand if you do not ask.
This definitely doesn’t mean to imply that you should seek to meet any and all desires expressed by your staff. Some expectations/ wishes might be excessive or not mesh with your vision for the business. But if the worker’s ambitions and your objectives do interconnect, it can be a delightful thing.
The bottom line–and isn’t business about the bottom line–if you would like happy, productive, and motivated staff, you must regard them like clients. You should do market research, discover what they would like, and subsequently offer them those values.
Once you have learned what your workers need from their career, you must create systems and procedures that help employees and you to achieve your respective ambitions. Processes and procedures will help everybody remember the big picture and engage in the activities necessary to accomplish the intended results.
Frequently, a policies and procedures manual is viewed as a means for the small business owner to realize his private and company goals. But this narrow outlook can frequently make it more difficult for you to accomplish those plans. If personnel are not pleased in their occupation, if their work is not giving them fulfillment, they are less likely to adopt your ambitions with zeal. The most effective method to develop enthusiasm is to consider them with the same respect and consideration you show your customers.
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