Very Peri: Color tells what characteristics something is. It also tells culture. Say for example Red means bloodshed or war; black/gray means death and sadness. The arrangement of the colors of the Philippine flag has also a significant meaning. Normally, when the blue of the Philippine flag is placed at the top it means peace but if the red side of the flag is placed at the top, it means war.
In the recent trend, the color of the year 2022 is Very Peri according to Pantone. Very Peri belongs to blue hue. Pantone describes it as “dynamic periwinkle-blue hue”.
Pantone also says that this color is the happiest and warmest among the blue hue because it vivifies violet-red undertone while introducing an “empowering mix of newness”.
“It was important for us to come up with a new color, because we have a very new vision of the world now,” says Pantone Color Institute Executive Director Leatrice Eiseman on a video call interview.
Pantone Color Institute says, Very Peri symbolizes “the global zeitgeist of the moment and the transition we are going through.”
According to institute, color helps us embrace the “alternative landscape of possibilities.”
Very Peri was chosen after thorough consideration and trend analysis.